# moneycanbuy.fun — pixel brand kit

**Mark:** the supplied deadpan mascot, redrawn on a 24 × 24 square pixel grid, holds a neon-green price tag at the right side of its mouth. The tag has five sides and a punched hole reduced to one black pixel at native size. The shirt, eyes, mouth and dark green outline retain the supplied colors. At 16 px the right-hand tag changes the silhouette and its black hole stays visible.

**Line:** “Everyone has a price. Name yours.” Use dry, brief copy. Avoid profit claims, token figures and moon language.

## Palette

| Hex | Role |
| --- | --- |
| `#000000` | Pure black field for mark, avatar and wordmark |
| `#3ECF7A` | Sole interface accent; price tag and `.fun` |
| `#5BB03E` | Mascot skin |
| `#0F2A0C` | Mascot contour and tether |
| `#F2F2F2` | Mascot eye white |
| `#000000` | Mascot pupils and tag hole |
| `#A3402C` | Mascot mouth |
| `#2F5BD3` | Mascot shirt |
| `#FFFFFF` | Primary type |
| `#9A9A9A` | Secondary type |
| `#F43F5E` | Rejected or burned states only |
| `#240C3E` | Screen band 1, deep violet |
| `#06040A` | Screen band 6, near-black |
| `#46346A` | Dim screen stars |
| `#786E96` | Occasional brighter screen stars |

For screens, form a vertical background in **six discrete bands** from `#240C3E` at the top to `#06040A` at the bottom. Place a few square star pixels in the two violet star colors. Around the mascot, fill the first three neighboring sprite-grid cells with `#3ECF7A` mixed into the underlying band at **42%, 20%, and 8%**. Then set every fourth output row to **60% brightness** for scanlines. The screen specimen on `sheet.png` demonstrates this treatment. The logo, avatar and wordmark use pure black, with no glow, gradient or scanlines.

## Type and grid

The type is an **original 5 × 7 pixel font** drawn in `render_brand.py` for this kit. It has no external font dependency. Use white text, grey for subordinate labels, and neon green only for `.fun` or a deliberate accent. Letter cells are square and use one square pixel of spacing.

The mark's source grid is **24 × 24**. Scale it only by whole-number factors and nearest-neighbor placement. Keep pixels square; do not smooth or interpolate. `mark-1024.png` uses a 32× cell scale inside a 1024 px field; `avatar-400.png` uses 12× cells inside 400 px. The 32 px favicon is a separate, hand-fitted native pixel drawing. Draw screen stars, glow, text and scanlines on exact output pixels.

## Placement

Reserve clear space of **at least two 24-grid cells** around the active silhouette on every side. Keep the full avatar subject in the central circular crop. The active pixels in the supplied avatar are inside the circle with room to spare. Use the mark at **16 px minimum** when space is tight; use the native 32 px favicon for browser tabs. Use the horizontal wordmark at **600 px wide minimum**, re-rendered at integer pixel scales for smaller placements. If a target size does not permit integer scaling, center a smaller integer-scaled mark in a black field.

Do not blur, smooth, add gradients to the mark, swap in another accent green, draw extra outlines around the mark, rotate the sprite, add platform logos, or put decorative screen treatment behind a small interface mark.

## Delivered files

| File | Format | Pixel size | Use |
| --- | --- | ---: | --- |
| `concepts.png` | RGB PNG | 1120 × 330 | Four tag placements, 8× plus true 24 and 16 px |
| `mark-1024.png` | RGB PNG | 1024 × 1024 | Large square mark on black |
| `mark.svg` | SVG | 24 × 24 viewBox | One `<rect>` per grid pixel |
| `avatar-400.png` | RGB PNG | 400 × 400 | Circular profile crop source |
| `favicon-32.png` | RGB PNG | 32 × 32 | Native browser icon |
| `wordmark-2400x600.png` | RGB PNG | 2400 × 600 | Horizontal lockup |
| `sheet.png` | RGB PNG | 1600 × 1190 | Specimens and palette |
| `brand.md` | Markdown | N/A | Usage rules |

The artwork and type were made for moneycanbuy.fun in this job from the supplied pixel map and original code. moneycanbuy.fun may use, change and publish them without attribution.